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  • Digital transformation is being implemented at pace across the wine making industry

  • Adopt new technology while remaining socially ethical and responsible

  • Adapting job roles to align with future role requirements


  • Identify automation impacts on current roles

  • Set up skills pathways to reskill and upskill

  • Build future roles that will be in-demand


  • Revised development plans that meet evolving needs of the industry

  • Equip employees such as the Chief Winemaker with future-proofed skills

  • Successfully integrated a sustainable five-year outlook, envisioning the evolution of roles



A digital transformation

A premium wine business of Pernod Ricard, the world’s second largest wine, spirits, and Champagne producer, Pernod Ricard Winemakers aim to operate a business where their 1,700 employees not only enjoy working for, but one that relfects it’s vision of “Créateurs de Convivialité”, to create genuine human connections.


Pernod Ricard Winemakers (PRW) is implementing digital transformation programs to embrace new and more efficient ways of operating. From vineyards, to supply chains, and even within the office-based teams, it is finding new ways to use technology to improve business outcomes.

With tech disruption comes change. PRW wants to ensure it is implementing this new technology in a way that is responsible so it can retain its valued employees.

To do this, the business knew it needed an effective Strategic Workforce Planning methodology to support it in understanding which skills it would need for the future, where it had skills gaps, and gain insight into the human impact of adopting new technology.

"We needed something that was data driven and future focused"


- Anthony Hordern 

Strategic Workforce Planner






That's where Faethm by Pearson came in. By supplying anonymised employee data to Faethm, the platform can analyse how new technologies will impact each and every role in PRW’s organisation and highlight what skills they will need for the future.

With this information, PRW has been able to identify the potential impacts of automation and augmentation on current roles within its workforce. It can then set up skills pathways to reskill employees and transition them into roles that will be in- demand in the future.

Pernod Ricard Winemakers is working with a start up in New Zealand to deploy autonomous vehicles to automate traditional vineyard activities. This covers tasks that were historically more labour intensive but can now be done more safely and efficiently with technology.

"Were future proofing them in terms of what the roles will be in the future"

-Christian Campanella

HR, Communications & Sustainability Director 


"We needed to understand our future skill requirement, our current skill level and the human impact of technology."

-Samantha Clarke 

Regional HR Manager

Strategy Data & Insights




Faethm is also helping PRW to ensure it is training employees moving into new roles with the right skills. In Spain, the company is piloting Faethm as part of its Chief Winemaker role development.


To understand how the role is going to evolve over the next five years, PRW utilised Faethm to identify which elements of the role were going to be most needed for the future. Faethm revealed that the skills needed for the role would be ones that no machine can replace – like people management, judgement, and decision making.


With this information, PRW were able to rewrite the development plan and ensure it was training its new Chief Winemaker with future-proofed skills.


Faethm is helping Pernod Ricard Winemakers to prepare its workforce for the future so it can ensure it retains its valued team members for years to come.

Young happy man smiling at camera and holding a glass of wine in the grape fields

Faethem’s future of work data and predictive analytics models are continuously updated to help our customers accurately predict what changes will be required to their workforce due to global changes and technological advances.

Contact us today for an obligation-free meeting, and let us help you prepare your workforce for the future.